01
Audit
Find where revenue is leaking.
"The Goat of sales and just being an all around great human."
We Hunt Revenue.
Helping founders stop leaking revenue on the call and build a sales system they can run for good.
Don't Take My Word For It.
Hear directly from founders who fixed their sales process and started closing more deals.
80+ Agencies Coached
Most Founders Don't Have A Lead Problem.
They Have A Sales Problem.
Leads Feel Predictable
But deals aren't closing.
Pipeline Looks Full
But revenue isn't predictable.
Sales Team Is Busy
But nobody knows why deals are being lost.
Meet Mark Tweed
Hey, I'm Mark Tweed, founder of Closed Loop.
I never set out to build a sales consultancy. Both my parents have run their own fuel business my whole life, so it's all I've ever known. I still remember going around with my dad on a Friday night when I was 8, collecting payments from people who'd taken their fuel that week and only got paid on a Friday. I didn't know it then, but that's really where it all started.
At 16 I had a choice: stay on at school and go to university, or leave and go make money. I left to train as an electrician. I served my four-year apprenticeship, and by the final year I was managing a team of contractors to fulfil the jobs on site. Once I qualified I moved into a head of contracts role, running pricing, client relationships, and all the new work and fulfilment. We grew that business from 3 people to 26 full-time employees in my time there.
“The biggest thing I took from it: people don't go with the cheapest. They go with the person who understands what they actually want, and who genuinely cares that they get the result they're after.”
So I took everything I'd learned and pointed it straight at high-ticket sales.
3,500+
Sales Calls Taken
£2M+
Upfront Payments Collected
45%
Close Rate Achieved
80+
Agencies Worked With
One of the first companies I worked for was an Amazon agency, and we scaled it from 100k to 700k a month in nine months. After that I worked with all sorts of agencies, led their sales teams, and took a startup from zero to 100 clients in 14 months. Along the way I've taken more than 3,500 sales calls, personally collected over £2M in upfront payments, and closed at around 45%.
Since then I've worked with 80+ agencies, one-to-one, fixing the same problem over and over. Founders pouring money into leads while losing the deals already sitting in their pipeline, on the call.
That's why I built Closed Loop.
I get inside your business and turn your sales from something reactive into a system you can rely on. Not a course you watch once and forget. Me, in the trenches with you, until the close becomes a process you can run without me.
I sell on one belief: people don't buy the best service, they buy the person who genuinely understands what they're trying to build. I'll never sell you something you don't need, because credibility takes a long time to earn and no time at all to lose.
Our Process
The Closed Loop Framework
02
Fix
Repair broken sales conversations and systems.
03
Optimise
Improve close rates and sales efficiency.
04
Scale
Build a repeatable sales machine.
Companies Partnered With
How We Help
Closed Loop Audit
- Pipeline teardown
- Pricing review
- Lost deal analysis
- Call reviews
Founder Sales Coaching
- Full sales process
- Objection handling
- Sales decks
- Offer positioning
Sales Team Training
- Closers
- Setters
- BDRs
- Managers
Fractional Head of Sales
- Hiring
- Leadership
- Forecasting
- Accountability
LinkedIn Lead Generation
- ICP development
- Sales Navigator
- Outbound systems
- KPI dashboards
Proof
I genuinely thought our last call was one of the best coaching calls ive had. One of my biggest frustrations over the years has been working with coaches who know how to sell to small business, or agencies, but dont have a clue when it comes to ecom and selling to non-founders, and you just breeze through it.
Absolute GOAT at sales, and definitely a crucial component in the success we see today. Truly helped shape mine and Daniel's lives ❤️
You're a huge reason why Victor and I are where we are today ❤️
You CHANGED my life. You were the first person that truly saw the potential in @Magnus Schjølberg and I. I will never ever forget that. And I’ll never forget the fun we had in Norway, riding snowscooters, bathing in the sea, and eating the best damn chocolate cake I’ve tasted.
My life has changed for good. No doubt you’re one of the best sales experts out there.
Mark! Want to personally thank you for all the advices, your deck and the energy you gave from the our first talk. I truely feel so much more comfortable in sales.
Thank you for your time and sales wisdom over the last several months @Mark Tweed, thank you for your genuine care in my success and growth, and thank you for always being real af. The Goat of sales and just being an all around great human.
Really grateful for our coachings man. You're a great coach man!
In structure, knowledge, transferring skills - and also very important: every meeting I leave with more grounded confidence. Dont know how you do that, but thats really inspiring 🙏
Completely changed my life @Mark Tweed
THE GOATTTT
Frequently Asked Questions (FAQ)
Who is this for?
Closed Loop is for founders, agency owners, and sales teams who are generating leads but not converting enough of them into predictable revenue.
Do you work with agencies?
Yes. We work heavily with agencies that want to improve close rates, tighten their sales process, train their team, and stop losing deals on sales calls.
How much revenue should I be doing?
Closed Loop is best suited for businesses already taking sales calls and generating consistent opportunities. If you have leads coming in but revenue still feels unpredictable, this is likely a good fit.
Do you train sales teams?
Yes. We train closers, setters, BDRs, managers, and founder-led sales teams to improve conversations, handle objections, and follow a repeatable sales process.
Do you help with hiring?
Yes. We can support sales hiring by helping define the role, assess candidates, structure onboarding, and build accountability around performance.
How long does coaching last?
The timeline depends on your business, sales process, and current gaps. Some founders need a focused audit and fix, while others need ongoing coaching or fractional sales leadership.
What happens on the free consultation?
We look at where you are now, what is not converting, where revenue may be leaking, and whether Closed Loop is the right fit to help you fix it.
Stop Losing Deals You Should Be Winning.
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